After wrapping up with a client, the #1 question I hear is, “Now that my site is live, how do I drive more traffic to my website?” My #1 answer? Google Business Profile. Sure, I always recommend a variety of marketing such as (ahem) blogging, staying active on social media, and good ole fashioned networking, but if you are looking to attract local customers, one of the easiest and most effective ways is setting up and optimizing your GBP profile. This free resource from Google lets you control how your business appears on Google Search and Maps.
While setting up a profile is very straightforward, here are a couple of tips to make the most out of this free resource:
Optimize Your Profile to Attract Local Customers
If you really want to leverage GBP, it's important to make sure you:
Complete Every Section
Fill out your profile as thoroughly as possible, from business hours to FAQs. A complete profile signals to Google that your business is active and credible.
Add High-Quality Photos
Photos help draw attention so take this opportunity to showcase your products, services, team, or workspace. Businesses with photos receive 42% more requests for directions and 35% more clicks to their websites, according to Google.
Use Keywords
Incorporate relevant keywords (like the ones on your website) into your business description and any posts, but avoid keyword stuffing. Focus on making your content readable and natural.
Encourage and Manage Customer Reviews
Positive reviews on your GBP help build trust and credibility. According to recent surveys, 88% of consumers trust online reviews as much as personal recommendations. They’re also a significant ranking factor in Google’s local search algorithm.
How to Ask for Reviews
Timing is Key: I always recommend requesting reviews soon after a positive customer interaction when your service is fresh in their mind.
Provide a Link: Google allows you to generate a direct link to your review page. Share it in follow-up emails or texts.
Be Grateful: Always thank customers who leave reviews, whether positive or negative. This shows you value their feedback.
Handling Negative Reviews
Respond promptly and professionally. Address the issue, offer a resolution if possible, and show that you care about the customer experience.
And don't forget...those reviews can (and should) also be posted on your website!
So, if you’re looking for a simple yet highly effective way to attract local customers to your website, don’t overlook Google Business Profile! It’s more than just a listing; it’s a direct line to potential customers searching for services like yours!
Comments