The average time spent on a webpage is around 54 seconds.
It's no wonder that there has been a rise in one-page websites. But what makes a one-page website truly effective, and how can you avoid the common pitfalls that might detract from its success? In this post, we'll explore my top three do's and don'ts when creating a one-page website and why you may want to consider one for your business.
Focused Messaging
Do: Highlight key information prominently and avoid unnecessary details that might clutter the page or confuse the audience. A clear and concise message helps visitors quickly understand what your business is about and what you offer.
Don't: Try to include too much information. Imagine walking into a store where products are piled up without any clear organization. It's hard to know where to start, and you might leave without finding what you came for. The same principle applies to a one-page website. If every piece of information is given equal priority and there is no clear hierarchy, visitors can miss the crucial points you're trying to convey.
A strong one-page website effectively communicates your value proposition, making it easier for visitors to quickly understand why they should choose your business.
Single Call-to-Action (CTA)
Do: Have one clear goal in mind. Do you want the visitor to make a purchase? Sign up for an event? Join your newsletter? This end goal should be front and center on your website. A prominent and compelling CTA guides visitors towards the desired action.
Don't: Leave your visitors wondering what to do! If your CTA is vague or buried within the content, you risk losing potential customers because they won’t be sure how to proceed.
A strong, visible CTA provides direction and encourages engagement. For example, instead of a generic “Click Here,” use specific phrases like “Buy Now,” “Sign Up for Our Newsletter,” or “Contact Us for a Free Consultation.” These targeted instructions can significantly increase the likelihood of conversion by making it clear what action you want your visitors to take.
Consistent Branding
Do: Ensure the website consistently reflects the brand’s identity, using appropriate colors and fonts. Visual elements should be engaging and relevant to the business, using professional, branded photography whenever possible.
Don't: Using generic templates and visuals that don’t reflect the brand’s unique personality can make the website forgettable.
So What are the Benefits of a One-Page Website?
Faster Development and Launch
Time is money, right? One-page websites take less time to develop and launch. This means you can get your site up and running quickly, allowing you to start attracting customers and generating leads sooner.
Cost-Effective
Building and maintaining a one-page website is generally more affordable than a multi-page site. For new businesses with tight budgets, a one-page website is more affordable than a multi-page site. According to HubSpot, 42% of people will leave a website because of poor functionality. If you're a new business with a small budget, investing in a simpler, one-page design rather than trying to DIY can mitigate this risk without breaking the bank.
One-page websites aren’t just a trend – with the right strategy, they can be a focused, cost-effective, and user-friendly choice.
If you’re thinking about exploring if a one-page website is right for you, I'm here to help. Your perfect, streamlined website is just a click away!
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